(London): UK cardholders have 1.77 credit cards in their wallet on average, and while some may assume consumers aren’t in the market for a new card, the majority are actually open to new card offers. But consumers aren’t settling for just any card, and to earn their business, issuers need to be smart about their […]
(New York, NY): Online shoppers browse for items differently than their in-store counterparts. They peruse products without salespeople, lines, or the pressure that comes with hours of operation. In this environment, shopping carts can sit idle for days while shoppers mull over a potential purchase. A whopping 79% of consumers have left an online cart […]
(New York, NY): It’s been quite a while since the U.S. credit card industry has had to worry about profitability. Nearly a decade of close-to-zero funding cost and below-trend losses were the perfect mix for very healthy margins, even after increasing both consumer rewards and co-brand partner compensation. But lately, new data is emerging that […]
(New York, NY): Older millennials are increasingly eschewing cold hard currency for budget-friendly alternatives, considered to be even more secure than credit, debit, and store cards. This older millennial population, and other desirable demographic groups, are increasingly turning to P2P payments and reloadable prepaid cards when transferring funds. In fact, over one-third of cardholders have […]
(New York, NY): Auriemma Group will present consumer research conducted in partnership with the Network Branded Prepaid Card Association (NBPCA) at the Power of Prepaid conference, scheduled for June 21 – 23 in Washington, D.C. The keynote session, scheduled for 8:00 – 8:30 a.m. on Friday, June 23, focuses on consumers’ shifting attitudes and usage […]
(New York, NY): As consumers migrate from brick-and-mortar stores to online shopping, merchants have turned to omnichannel strategies and experiences to bolster loyalty and retention. But consumers’ behavior has become increasingly fragmented: In the quest for deep discounts and convenience, allegiance to one particular merchant has taken a backseat. In this environment, a key question […]
Auriemma Group will have co-brand-focused speaking roles at two separate conferences in May 2017. Marianne Berry, Managing Director of ACG’s Payments Insights practice, will be presenting at CARD Forum’s Co-Branding Opportunities track on Tuesday, May 9th from 3:15-3:55 p.m. Using proprietary consumer research, Berry will share information on the consumer lifecycle of retail-oriented cards, […]
(New York, NY): Auriemma Group’s consumer studies will now be more widely and immediately accessible to its subscriber base, thanks to CAMBER, a newly developed searchable research portal. This new self-serve option gives subscribers greater accessibility to Auriemma’s research—Cardbeat®, Cardbeat UK, The Payments Report, and Mobile Pay Tracker. Subscribers can search through research published since […]
(New York, NY): Mobile pay users are an enthusiastic bunch, but admit they sometimes forget to choose mobile payments at checkout. New data from Auriemma Group’s Mobile Pay Tracker suggests that transaction-based incentives may provide the nudge needed to get higher frequency and spend through mobile pay. The study of 1,505 mobile pay eligible cardholders […]
(New York, NY): For the past several years, there has been an unprecedented level of activity in the U.S. co-brand marketplace, with many of the country’s largest programs coming to the end of their existing issuer and network contracts. That growth will continue, but in new pockets of the industry, according to Auriemma Group, a […]